First Aid Buddy

First Aid Buddy

First Aid Buddy is a mobile app designed to provide immediate, step-by-step first aid instructions in real-time, helping users respond with confidence in emergency situations. Unlike traditional apps that focus on passive learning or offer dense, hard-to-navigate content, First Aid Buddy is built for action, guiding users through procedures clearly and calmly when it matters most.

Key Goals

• Deliver simple, intuitive navigation for high-stress situations

• Provide context-aware, guided instructions for common emergencies

• Support users with audio and visual cues for hands-free usability

• Increase preparedness through lightweight training and reminders

Problem / Goal

smrt frms approached me for an identity and branding package. As a burgeoning poultry offering in Utah focused on quality, healthy product they needed to stand out from other traditional or established farms.

Solution

As I began sketching concepts, it was clear that I wanted to combine traditional farming energy with smrt frms fresh, modern, natural focused approach. I explored combining technology with eggs and chicken iconography. With frequent feedback and check-in's with the client we landed on a solution that reflects their brand values and leaves plenty of room for future business expansion.

Results

smrt frms is now one of the leading poultry farms in Utah, delivering fresh and healthy chicken to everyone. They have sold out of meat the past several seasons and are now expanding into egg production and continuing to grow.