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Summary
Creative Director and UX strategist with 15+ years leading brand, digital, and product experiences for financial, media, and technology organizations. Proven track record building scalable creative systems, improving digital engagement, and aligning cross-functional teams around customer-centered design.
Highlights
UX/UI Optimization for Digital Banking Experiences
Creative Leadership for Space.com & Top Ten Reviews
Scalable Design Systems & Brand Standards
Cross-Functional Leadership
Customer Journey & Engagement Strategy
Responsive Design & Accessibility Initiatives
Multi-Channel Campaign Development
A/B Testing & Usability Testing Workflows
Brand Growth & Experience Design
Marketing, UX, & Product Collaboration
Education
Weber State University
BFA, Visual Communications
Certifications
Springboard
UI/UX Design
42 Courses - LIONS | WARC
Brand Building
Skills
UX Strategy
Customer Journey Mapping
Design Systems
Responsive Design
Accessibility
A/B Testing
Usability Testing
Cross-Functional Leadership
Stakeholder Collaboration
Product Experience Design
Brand Strategy
Figma
Adobe Creative Suite
Experience
TAB BANK
Creative Director | 6 years (and counting)Lead creative strategy and brand execution across digital, print, and social channels, strengthening brand consistency and improving customer engagement across multiple banking touchpoints.
Developed scalable creative workflows, responsive design standards, and design systems that improved collaboration across marketing, product, and executive teams while increasing production efficiency and consistency.
Directed UX/UI initiatives focused on customer journey optimization, accessibility, and usability improvements across web and mobile banking platforms.
Conducted A/B testing and usability testing to inform iterative design decisions, improve user engagement, and reduce friction within key customer interactions and digital workflows.
Partnered with cross-functional stakeholders to deliver data-informed creative solutions aligned with customer acquisition, engagement, and long-term brand growth objectives.
Managed and mentored creative teams through concept development, campaign execution, and iterative design improvements aligned with evolving business and customer experience goals.
PURCH
Senior Designer & Creative Team Lead | 5 yearsLed creative and UX initiatives for high-traffic media brands reaching millions of monthly users, improving user engagement and supporting conversion optimization across digital experiences.
Optimized user experience and visual hierarchy across editorial and commercial web properties, contributing to improved conversion performance and user engagement.
Developed scalable brand guidelines and reusable creative systems that improved consistency across multiple digital properties and teams.
ELASTECH
UI/UX Contract Designer | 2 yearsExpanded design systems and reusable UI components to improve consistency, scalability, and development efficiency across applications.
Designed low- and high-fidelity prototypes for multiple product lines, accelerating stakeholder alignment and development handoff.
Advocated for user-centered design during discovery and requirements gathering, ensuring business goals aligned with customer needs.
Delivered user-centric design solutions aligned with established UX processes and industry best practices.
MACKENZIE EXHIBIT
Manager of Graphic Services | 1+ yearManaged graphic production operations and supervised creative teams delivering large-format branded environments for client campaigns and experiential installations.
Designed tailored digital and physical brand experiences, collaborating with clients to meet their objectives.
Partnered directly with clients to translate business goals into tailored physical and digital brand experiences.
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