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With a background in creative direction, branding, digital design, and user experience, I've led projects that transform ideas into impactful visuals. What drives me most is seeing concepts come to life—whether it's a logo that captures a brand's essence or an interface that enhances user interaction. I thrive on turning creative visions into tangible designs that drives real world impact.
TAB Bank Branding
A redesign and systemization effort focused on creating consistency across TAB Bank’s digital experience through scalable UI components, updated branding, and improved usability.
TAB Bank Superbowl Commercial 2025
TAB Bank’s first regional Super Bowl campaign focused on introducing the brand to a wider audience through bold visuals, clear messaging, and product-focused storytelling.
TAB Bank Superbowl Commercial 2026
Building on the previous year’s momentum, the 2026 campaign focused more heavily on emotional storytelling and the idea that everyday financial decisions can shape long-term stability and control.
First Aid Buddy
A mobile app concept focused on delivering clear, accessible emergency guidance through simplified UX and high-stress usability design principles.
Heal Community Case Study
A recovery-focused healthcare platform designed to support patients through telehealth, accountability, and community-driven engagement during rehabilitation.
smrt frms Branding
A modern branding project centered on building a flexible visual identity system across digital and print applications.
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