Embedded Files
As TAB Bank expands its digital presence—across web apps, landing pages, internal tools, and marketing campaigns—it became clear that a unified style guide and scalable UI component system were essential for ensuring brand consistency and design efficiency.
I led the creation of a robust style guide that defined our visual language, including color usage, typography, iconography, spacing, and interaction patterns. This guide wasn’t just a set of aesthetic rules—it served as a strategic design asset that aligned all teams (marketing, dev, product) around a cohesive visual identity.
Style Guide
A style guide is essential for maintaining consistency and strengthening a brand’s identity across all communication channels. It serves as a centralized reference for visual elements like logos, colors, and typography, as well as for tone of voice and messaging. By aligning everyone—from designers to marketers—around the same standards, it streamlines workflows, ensures professionalism, and helps new team members get up to speed quickly. Consistent branding not only makes a company more recognizable but also builds trust with audiences by signaling reliability and attention to detail. As a business grows, a style guide ensures scalability by preserving brand integrity across platforms and teams.
TAB UI kit
Component Library
A component library is a collection of reusable UI elements—like buttons, forms, and navigation bars—designed and coded to maintain consistency across digital products. It streamlines design and development by allowing teams to work from a shared set of standards, reducing redundancy, minimizing bugs, and ensuring a cohesive user experience. When aligned with a style guide, a component library reinforces brand identity by embedding visual and functional consistency into every element. It also supports scalability, enabling faster prototyping, easier onboarding, and more efficient maintenance as products grow and evolve.
Component Library Examples
Summary
A style guide is more than just a set of rules—it’s a strategic asset that reinforces brand recognition, builds customer trust, and aligns internal teams around a shared identity. It provides clear guidance on visual elements, tone of voice, and messaging, ensuring that every piece of communication reflects the brand’s values and personality. Inconsistent branding can be confusing or even off-putting, but a well-crafted style guide keeps everything cohesive, professional, and consistently on-brand across all platforms and touchpoints. Ultimately, this consistency lays the foundation for stronger customer relationships, clearer communication, and long-term brand success.
Optimus Design System
TAB Homepage
Google Sites
Report abuse